The Viertel Bier Wattbox brings together things that have belonged together in South Tyrol for generations: beer, Watten and shared time. As a carefully designed premium box, it combines everything needed for an afternoon together and translates the spirit of Viertel Bier into a product that embraces sharing, encounter and tradition.
Viertel Bier stands for exchange, neighborhood and shared experience. The challenge was to translate that idea into a product that does not simply claim togetherness, but makes it happen directly. Watten offered the perfect foundation for this, since the game has always brought generations, groups of friends and neighborhoods together around one table.
Everything that belongs to a shared afternoon of Watten should be brought together in one box. A personalized deck of cards, a score pad, a pencil and four Viertel beers come together as one product designed around encounter and made to let the brand’s values be experienced directly.
The result is a high-quality box containing everything needed for a shared afternoon at the table. The custom Watten card deck, the score pad, the pencil made from recycled plastic and four beers of choice come together in a product that makes the social character of the brand tangible. Especially during the hoilday season and the winter months, it becomes a product that captures warmth, conviviality and shared time. The cardboard boy by Cartotrentina is wrapped in Fedrigoni Tintoretto Gesso paper and, like the card set itself, is left unlaminated.